Has anyone else noticed the recent trend for announcing that your product/company is 'Product/company of the Year 2007'? From 'Haircare Product of the Year' to 'News Station of the Year' or some such rubbish, In fact 'News Broadcaster of the Year' I think it claimed to be. There has been a whole host of them, my particular favourite being 'Alcohol Product of the Year' They have exploded onto our screens like reality TV in the 90s. I would like to meet the people who vote on these things.

I think I will announce Mondays to be 'Weeknight of the Year' and 9.10pm today as 'Minute of the Year 2008' (until there is a better one, then I will vote that one in)

Keep an eye out for them in your advertisements on TV..see which winners you agree with!

Tesco...now voted 'Blue and White with a Touch of Red Supermarket of the Year' as voted by Mr Tesco, director of Tesco...