One:
Children are not getting enough exercise. We all know that. So what do we see as we wander around Asda yesterday? Every child on these heelie shoes. Not walking anywhere. So the little exercise they might have got hiking their way around the supermarket becomes being dragged along by the trolley or just gliding down the aisles with no effort or energy spent at all. Great, just what they need.

Two:
Cashier in Curry's, commenting on 'The Motorcycle Diaries' informed us that it was a great film. It was a book. A very famous book. It may have been made into a film, but it was a book! Che Guevara? Heard of him? He wrote a diary. They made it into a book.